We are a privately owned/operated supplement retail  store. Our history goes back to 1997, starting with Herb ‘N’ Health, a supplement retail store, known for its private label supplements and continued as part of Organic Roots Food Market in 2002.

After 24+ years of experience in the supplement industry, we opened Health Elective Vitamins in 2012. Here, guided by love, we desire to create a place where passion and purpose twines together.

Our desire is to build a meaningful relationship with our customers and team members and create an environment that best understands their needs.

Our current location is on the main floor of Roots On Whyte Community Building, at 8135-102  street.  

Our product lines include nutritional supplements, herbal tinctures, homeopathic remedies,  flower essences, protein and greens powders, natural and organic skin care products,  essential oils and various specialty items.